Beat the coozie fever with a cold beer in hand


“A pocket-sized miracle made of neoprene.”

Koozies are a natural way to facilitate the fun times we enjoy drinking beer with friends, whether it's at a backyard barbecue, tubing down a river, or at an outdoor music show. Country music artist Jacob Powell sang an ode to this little guardian. Cold canned beer “Koozie.

Among the fans of his songs is California entrepreneur John Marcher. Last summer, he launched a Koozie subscription service, realizing how much this ordinary household item has captured our hearts.

“You're either a fanatic or you don't understand,” he says.

Many beer fans in Texas are passionate. After all, how else do you keep your beer cold during this state's scorching summers while having an outdoor barbecue or concert? Plus, many craft breweries here are recognizes the superiority of metal containers over bottles and manufactures canned beer, often offering a koozie with the brewery's logo to accompany the can. .

That still doesn't explain why the koozie has become such a collector's item (albeit a very inexpensive one). Marcher, who has been interacting with Koozie fans through the monthly cooler can for about a year, said they are memories that are special to people, days when something they don't want to forget happened.

“Let's say you're traveling around the country with your pop and you stop at a boring diner,” he says. “I'll pick up a koozie for the memories. It doesn't matter how good the food was. I'll never forget this experience.”

Austin native David Voss, a former manager at Craft Pride, keeps a collection of different types of koozies after going to Austin Beer Guide release parties and beer events like TopGolf and Banger's.

Some of them are of the thick foam variety that holds the round shape of the can and doesn't bend easily. Others are collapsible neoprene koozies that Powell references in his songs, with seams on each side and a logo or design in between. He even has one shaped like a shirt promoting Samuel Adams' Oktoberfest and another promoting Miller Lite made of AstroTurf. Accompanying the float down the river is a “Jaws” koozie acquired at his rolling his road show at the Alamo Drafthouse. But his favorite, and the one he carries around, is from Austin Beer Works.

Maybe he'll be the only one taking a cross-country trip with him when he and his girlfriend move to Portland this summer. “I don't think about crazy things because I think about the bare minimum,” he says. “Maybe just enough for a six-pack.”

Marcher said koozies made from exotic materials like astroturf are becoming increasingly common, and the company is particular about using neoprene, the same material used in wetsuits. (Cooler Can Monthly partners with bars and other businesses across the country for Cooler Can's Koogie of the Month. Austin's own Strange Brew was chosen as Coogie of the Month this January )

One unusual material is cowhide, which local resident Joy Seekamp uses to make koozies that she sells at University of Texas tailgates during football season. She says her cowhide koozies with the Longhorn logo ironed onto the skin are so unique that she offers them for $20 to UT fans who don't think she's a heckler. . Although it takes time to make, it is very profitable, so he is thinking of ways to make it even during the off-season.

Koozies may look completely ordinary, but they have an unforgettable story behind them. So are Revolver Brewing sales rep Alex Dickens' favorite koozies.

It “came into the bar I owned in Granbury,” she says. “We had a little bucket and when koozies were left behind or given away, we would throw them in. One day I found a red koozie in the bucket that I had never seen before. It When I picked it up, it said “Ann's 90th Birthday Party.” You better believe it goes with me to the river every time I float. ”

In Marcher's case, his favorite koozie is a bright orange koozie he picked up on a recent camping trip. “When I bought it, I told my friend not to drop it. And what did he do? He dropped it right into the dirt,” he recalls.

Koozies are meant to keep your drinks cold and your hands warm. However, some beer fans don't use them. John Partridge from Austin is one of them. “Hans (Real Ale Brewing's Pils) shouldn't be in your hand until you need it,” he says.

Take a closer look at Kooji



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