New Balance and Miller Lite team up for sneaker koozie contest


Summer has arrived. You should enjoy summer to the fullest this year. We hope this will lead to more BBQs and pool parties than usual. However, being outdoors also comes with some downsides, such as sunburn and insect bites. But this season's most pressing issue is keeping drinks cold. (Priorities, get it?) Not all weirdos are up to this challenge. And even fewer people can survive getting wet. However, for a completely new can holder, neither of these matters. Miller Lite and New Balance have teamed up to create The Shoeezie, a sneaker designed specifically for beer and the first-ever koozie.

White sneakers that look like beer koozies with a can of Miller Lite inside. mirror light/new balance

Miller Lite and New Balance take on summer running. The two companies came together to celebrate Father's Day with a unique beer holder based on New Balance's classic 624 trainer, aka the “dad shoe.” Shoeezie uses the same materials used to make actual sneakers. It has a “rubber sole and breathable leather.” The design is also “almost identical” to the 624 trainer. Instead of human feet, these feet hold your beer snugly, keeping it cold and safe from slippery surfaces.

“As an original light beer, we're proud to celebrate all things beer and dad, and Shoesie does just that,” Sophia Colucci, vice president of marketing for Miller Family of Brands, said in a statement. said. She said, “When we came up with the idea for Shoesie, he knew there was only one brand that could make it happen, and that was New Balance, the makers of the classic 'dad shoe.' Together, we would like to thank all the dads who cut the grass, grilled the perfect meat, agreed to the family dog, and of course raised one Miller Lite at a time. ”

A white can of Miller Lite next to a sneaker designed to hold beer next to it.mirror light/new balance

Like summer itself, time at The Shoeezie is fleeting. Fans (21 and older) can get their very own limited edition kooize sneakers by visiting her www.TheShoezie.com on Father's Day, June 20th. The giveaway begins at 9 a.m. Central Time and runs for 12 hours. Winners will receive the good news by midnight on June 21st. For more information on Shoezie giveaways, follow Miller Lite on Instagram. twitter And Facebook. Official rules can be found here.

But let me warn dads everywhere. There's going to be some competition to get these. Summer has come. We will be spending a lot of time outdoors. We have a lot of fun planned and will need beer to get the job done.





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