Miller Lite launches flavor drops to improve the taste of light beer


Admittedly, beer flavor enhancers are a strange idea. With nearly 9,000 breweries in the U.S. alone making countless styles of beer, it's not entirely clear why people would try to improve a substandard beer with a product like “Brew Drops.” (Intended to improve the drinkability of beer by adding a small amount of liquid). brew) Instead, just buy another beer.

Now, Miller Lite, one of the most easily available beers in the country, has come up with an even stranger idea, but as is often the case with Miller Lite promotions, stupidity is the point. The original light beer brand created a beer drop that supposedly made other light beers taste similar to Miller Lite.

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In honor of National Beer Day on April 7th, Miller Lite is launching Beer Drops, which are described as “liquid flavor enhancers that add even more beer flavor to other light beers.” Bottom line: Miller Lite believes that a light beer “shouldn't taste like water,” so if you don't like the flavor of the beer, drop in this smaller 12-ounce beer. Please narrow down and add. The irreplaceable taste of high-quality Pilsner. ”

“We see Beer Drops as a fun and competitive extension of our new campaign to highlight who we are,” said Sofia Colucci, global VP of Miller Family Brands. “Miller Lite has been an iconic brand since 1975, and for good reason. While other light beers have diluted their appeal, Miller Lite has remained true to itself. We know there's a practical side to why people love Miller Lite: it's a light beer that wraps around the beer.”

Beer Drop will go on sale tomorrow, April 6th at 9am ET on the Miller Lite Online Shop. For just $4.07, anyone over the age of 21 can get Beer His Drop shipped nationwide while supplies last. And if similar promotions like Coors Light's beer-flavored lollipops are any indication, supplies aren't expected to last long.



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